Vaccine Yes
Campaing
Press Consortium
Globo
My Role:
concept
brand identity
art direction
design
Year 2021To encourage the immunization of the population, mainly due to excessive misinformation and a government that denied the effectiveness of the vaccine - The president even said that whoever took the vaccine would become an alligator - Globo, together with the press vehicle consortium, which brought together the main news outlets in the country, we created a campaign with a clear and direct awareness message: Vaccine Yes.
With the support of personalities, such as artists, journalists and people from the community, we created a campaign with phases, for each vaccination moment.
In the main reality show, which is a national passion, the participants entered the program without knowing that the vaccine was already being distributed. So we took action to tell them the good news, and their reaction was emotional.
Fun fact: The campaign was so successful, and people were so excited to get the vaccine, that we were able to find clandestine versions of the shirt with the campaign logo, selling in several e-commerce stores.
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