Luiz Henrique Costa Creative Designer

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Respect is the Game - Avatar

Campaing
GE My Role:
concept
art direction 

Year 2021After a racist attack on a Free Fire streamer, El mito, just 13 years old, an awareness movement was created that encourages diversity and the fight against racism in e-sports with the hashtag #RespeitoEhOJogo.

Criticizing those who take advantage of their anonymity to practice racism against their opponents, the campaign encourages people to intervene and report if they witness an attack.


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