Lucille Comes To Game
Student Campaing Activation
AMC
My Role:
concept
art direction
Year 2018We want to promote the The Walking Dead's 8th season in an unexpected way, by using one of the most iconic objects in the series: Lucille. A baseball bat wrapped in barbed wire used as a weapon by the series villain, Negan. We wrapped the baseball bat of the highest scorer in activity, Albert Pujols, to look like Lucille. The 8th season promotion will come out in an official Major League Baseball game.
Recognitions
Gold
Clio Awards Student Award
Bronze New York Festival Student Award
Honorable Mention Golden Award of Montreux
Finalist Graphis Awards